www.unesa.ac.id
Unesa.ac.id, SURABAYA-The Student Executive Board, Faculty of Languages and Arts, State University of Surabaya (BEM FBS UNESA) held Janardana: National Entrepreneur Event on 16-17 July 2022. The activity consisted of various series including National Entrepreneur Workshop, National Business Plan Competition, and Virtual Wira Expo.
In the workshop, the organizers presented three speakers, namely Rizky Pratama, S.ST., founder of Engineering Tutor, Sulthan Alfathir, STP., founder of Inspirasi Village Tourism, and Agung Firdamansyah, S.Kom., founder of YES Institute Indonesia.
This event presents entrepreneurship-themed materials ranging from entrepreneurial motivation, BMC and business plan preparation, to marketing strategies for digital businesses. These materials can be a provision for participants, both students and the general public, to start and develop businesses.
"Janardana is an annual agenda, 2022 is entering its third year. From the previous track record, participants are not only from the Faculty of Language and Arts (FBS), but the general participants also enliven the course of this event, "said the chief executive of the activity.
On that occasion, Sulthan Alfathir discussed the courage to become an entrepreneur at a young age. The founder of Inspirasi Village said, "we must have the character of an entrepreneur as a provision when we want to become an entrepreneur. These characters include turning problems into potential and oriented to growth. We must also respect time, be able to collaborate, and be persistent."
Meanwhile, Agung Firdamansyah discussed the Business Model Canvas (BMC) and compiled a business plan. There is something that needs to be done to start a business, starting from determining products, preparing business proposals, to executing business ideas. "A BMC or business model canvas does not have special rules in writing it. However, usually the race organizer will make its own provisions for a BMC in the competition," he said.
Then Rizky Pratama conveyed about marketing strategies for digital businesses. He gave two examples of disruptions that occur around the world, namely transportation disruptions and marketing disruptions. In addition, the presenters also conveyed the marketing transformation that has occurred recently. The speaker also gave some tips in digital marketing.
To start a digital strategy in a business, you must create interesting marketing content. Before creating marketing content, the business must be structured with a clear purpose, concept, production, distribution, reinforcement, and evaluation. In his material, Agung gave a motivational sentence for all participants, "Change is not to be resisted, but as a motivation to grow in the future," he said.
In addition to the workshop, they also held a National Business Plan Competition whose registration was open until August 6. The winner of the business plan competition will be announced on August 18, 2022. Furthermore, the Virtual Wira Expo which will be the end of the Janardana series of events will be held on August 21, 2022. This Expo will present various types of businesses from students of the Faculty of Languages and Arts (FBS) who receive funding from faculties and universities in the Entrepreneurship Student Week (PMW).
Reporter: Khoiril Warid/FBS BEM Team
Editor: @zam Alasiah*
Photo: FBS BEM Team Documentation
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