Unesa .ac.id Surabaya - Television should be the most effective media to provide education to the community. For this reason the program produced must contain shows that have an exemplary value. That hope was conveyed by Totok Suyanto Dean of the Faculty of Social Sciences and Law at Surabaya State University when giving a speech in the Expert Panel FGD in the framework of the Research of Television Shows Quality Index in 2019 at Hotel Bumi Surabaya on Thursday (5/23). Also present at the agenda were Nuning Rodiyah the Central KPI commissioner the KPI R&D team and expert panels consisting of academics researchers and activists.
This activity was carried out as a follow up to the cooperation of the Indonesian Broadcasting Commission (KPI ) with 12 universities in Indonesia. With regard to this activity Totok who was present representing the Rector of Unesa hopes that the results of this research will provide a new perspective that is able to provide advocacy and education to the public about good broadcast quality
& ldquo; Hopefully this research can encourage increasing tastes in the community so that television can produce programs that further promote human values reduce bullying and spread a positive spirit & rsquo; he explained
while Nuning Rodiyah KPI Commissioner. when opening this event also put hope in this research activity. According to him with a change in a more qualitative method that offers more depth this research is expected to find a detailed public perspective on a program.
& ldquo; when we can get this information (public expectations) of course this research can be utilized by various parties. For example television will make it as a reference for making good programs. Or advertising agencies can also use it as a guide. & Rdquo; he explained
Nuning underlined the matter of advertising as a source of television funding. He promoted the concept of brand safety which means brands must advertise on programs that are safe and of high quality. According to him this will encourage companies to pay attention to this quality index when they want to advertise.
& ldquo; We will try to encourage advertisers about this concept. The hope is that advertisers will be selective because they have to pay attention to the results of this research and also refer to data on sanctions imposed by KPI & rdquo; he explained. (PR Unesa)
Share It On:
