unesa.ac.id . Not surprisingly, many open stalls selling in various places. This phenomenon should be appreciated, for that it is necessary to be managed well in order to develop and sustainable. This is an opportunity for some young people to learn to start a business.
"The needs of the fasting month are many. Imagine, how many people are fasting and they need takjil or food and drink to break the fast. Well, that's a business opportunity. Not to mention the needs in the field of fashion to the Lebaran parcel, "he explained.
According to Fresha, stretching business or business of this fasting month can be developed further. Now, so that the business that starts or pioneered can develop, there are some tips that can be considered and done.
1. Maintaining the innovative side
The lecturer born in Kediri confirmed that innovative is one of the keys to the sustainability of the business. Innovation is not always on its products, but can also be from the service system, auxiliary technology used, business expenditure arrangements, operating hours, to price marketing such as bundling . It will be more leverage if accompanied by the use of SEO and SEM which can help in increasing brand awareness and brand engagement .
2. Utilizing social media
For students who are doing business in the field of services such as photographers or designs, displaying works on social media can attract the attention of prospective customers. For this reason, the appearance of social media pages both Instagram, Tiktok, or Facebook must be well arranged.
The same thing also applies to businesses in the field of food or FNB, maximizing promotions on social media can be a door to introduce products in a wider market. Not only students, but also the community around the campus.
In making creative content ideas must be accompanied by instructions for using the marketing matrix quadrant and combination with buzz marketing . This is done to avoid the wrong marketing target.
3. Creating content
Creating creative marketing content can encourage business development. Content must be prepared regularly to maintain interaction with customers. To do this, scheduled content to be the main.
The thing to consider in scheduling content is to determine the content of content, create a calendar of content, determine the content platform of content, schedule of manufacturing process, and the amount of content to be uploaded.
4. Research and Consistency
Market research during running a business is a must -do. The aim is to keep the business adapt to market needs. Market research can be done using a research questionnaire or experimental directly offering several forms of product to the target market.
5. Revenue Management
Management of income is an important part of business development. Therefore, the finances obtained from business results must be managed properly. The simplest, separate the money income money with the money of daily life.
"How much capital is used, how many income must be calculated. Revenue money should not be mixed for daily needs. If possible, the profit money is saved to develop a business, "he explained.
Beyond that, the most important thing is to maintain health with routine exercise. In addition to maintaining health, sports are also able to build a disciplinary attitude and get rid of laziness. [*]
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Reporter: Fatimah Najmus Shofa (FBS)
Editor: @zam*
Documentation: Team
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