www.unesa.ac.id
Unesa.ac.id, Surabaya-The ranks of UNESA's Public Relations UPT attended the Public Relations Gathering event held by the Directorate of Financial Management Development for the Public Service Agency (DPPKBLU), Ministry of Finance of the Republic of Indonesia on Tuesday (13/7/2021). Besides UNESA, the virtual event was also attended by representatives of public relations from 250 universities and institutions throughout Indonesia.
With the theme "BLU with a Strategy to Restore the Economy", the event aims to create a harmony of publications, so that the identity of BLU and the services provided are more easily recognized by the public. Then to build a synergy of communication and information publication between BLUs. In addition, to encourage the effectiveness of publications, to increase the capabilities of human resources in the field of public relations, and to encourage public relations engagement between BLUs.
PPKBLU Director Ari Wahyuni, SH., M.P.H first conveyed the results of the PPKBLU internal survey. For 16 years BLU has served the community, there are still many people who do not know that BLU is a representation of the government in providing services to the community. “Because only about 53 percent of the public have heard of BLU, only 45 percent know what BLU is, and 61 percent say they have never received BLU services. In addition, many do not know that the hospitals and campuses they visit, and the provision of scholarship assistance is through the role of BLU services. "They (the community, ed) don't understand," he said.
Therefore, it is necessary to increase the understanding of BLU and the form of services provided to the community through the important role of public relations. Currently, public relations has various communication media and publications, but communication is still carried out separately and has not been integrated and has not synergized. "BLU is a government agency that carries out a strategic role in accelerating public services as well as representing the face of the government," he explained.
Currently, he added, BLU continues to grow and the number reaches 250 BLU with asset management valued at more than Rp. 1,000 trillion. BLU is expected to continue to grow and be adaptive in providing optimal services to the community in a pandemic situation. In the health cluster, around 105 BLUs are struggling and are at the forefront of facing the pandemic. There are 105 educational BLUs whose role is to improve education services with the help of technology and continue to support the improvement of health services. In addition, there are about 40 other cluster BLUs that continue to move to support the acceleration of public services in the current difficult situation.
According to the alumnus of Carnegie Mellon University, United States, the trend of government communication in the digital era is not only relying on reports and press releases, in fact, it is no longer the main choice, because people tend to be attracted to what is interesting and has added value and is easily accessible. It is time for BLU to be introduced to the public through a communication strategy so that BLU becomes a good government agent in optimizing public services.
One of the strategies in question is to create BLU branding and values, there is also a BLU program in synergy with mass media and digital media. In addition, there will be a podcast program, BLU social media synergy, and there will be a BLU Expo which will be held virtually. "This activity is expected to be a market that brings BLU together with its stakeholders," he said.
This, of course requires an important role of public relations. He hopes that public relations can synergize in improving communication media and BLU publications. Therefore, this activity is intended to (1) provide opportunities for public relations to understand each other the power of social media in the digital era, (2) create creative content to publish and conduct effective analysis of information delivery, (3) strengthen brand image through social media, (4 ) managing social media as part of the BLU business, (5) becoming a place to get to know BLU social media admins, and (6) strengthening engagement between BLU social media managers, and (7) strengthening the commitment to continue to carry out communication synergies for optimizing BLU services. . (Unesa Public Relations)
Share It On:
