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Unesa.ac.id, SURABAYA-The Science Education Study Program together with the Department of Natural Sciences (IPA) UNESA presented a Workshop on Socialization and Assistance in the Preparation of PKKM Entrepreneurship Proposals Center of Excellent (CoE) MBKM UNESA Science Education Study Program on Saturday, November 27, 2021. As the name implies, this event was attended by participants individually offline or online. Also present at this event were speakers, namely Alvian Ardianto who is the owner of TumbasMindo, Bakso Terminal 1974, Kripu, CEO of Panca Warna Group and Chairman of TDA Lamongan 3.0.
For starters, present Dr. Diah Astriani, M.Pd. as the Head of the Center of Excellent (CoE) Program Team for the UNESA Science Education Study Program. In his remarks, he expressed his gratitude to all the participants who attended this event, also to all those who had participated in making this workshop a success, as well as to the resource persons who had taken the time to attend to provide material and share knowledge at this event. He said that the resource person on this occasion was extraordinary because he was able to successfully build his entrepreneurial business both in the culinary field and in other fields, so that he was able to become a young entrepreneur.
He hopes that students are motivated to dare to start a business. He also expressed his appreciation to the participants who had attended offline and he hoped that the participants would have proposals that could be distributed to presenters for assistance in the preparation of entrepreneurship proposals. he advised, so that participants can take advantage of the opportunity as well as possible.
Meanwhile, Prof. Dr. Herman, M.Pd. as the Head of the UNESA Science Department, who also opened the event said that the activity was intended to provide a view that science graduates were not only science teachers, but science graduates were also able to have careers in the field of entrepreneurship. He hopes that the knowledge and experience from the speakers can be used and used as a provision in the future. "Don't think about underestimating or even closing yourself off from entrepreneurial things," he said.
Of the many departments at UNESA, the science department was given the mandate to become the Center of Excellence (CoE). he added, the program is part of the Merdeka Learning Campus Merdeka (MBKM) where its implementation must refer to MBKM so that students are given the freedom to develop their potential in addition to what is the profile of the study program. It is hoped that students will be able to develop their potential including entrepreneurship so that in the future they can develop themselves in DUDI (Business World and Industrial World).
Alvin Ardianto delivered the discussion material into three parts and at the same time became the stages that need to be considered in entrepreneurship; first, come up with an idea; second, planning ideas; third, action or apply ideas.
Professional or Entrepreneur?
He explained that the world of work in Indonesia is divided into two, namely professionals and entrepreneurs. Professionals are more focused on working, having a career and filling job vacancies, while entrepreneurs are focused on starting a business, doing business and creating job vacancies. "Whatever we want, we must be serious in making it happen," he said.
For those who choose the path of entrepreneurship, the first challenge they face is how to get started. He shares tips on starting a business; first, discussions with friends or anyone who has been in the business world; second, start from things that are mastered or understood; third, start small and adjust to the existing resource conditions; four, the way (action) do not fantasize a lot. "At first it tasted bitter, but if you do it, the results are sweet," he explained.
There is a way for every obstacle
In starting a business, obstacles and obstacles are common. Therefore, business people or entrepreneurs must have; 1) a strong and stable mentality; 2) ideas and plans with strong expectations; 3) the ideas and plans are then translated into action. In acting, there are many who experience obstacles, especially in determining the type of business.
He explained, early in business ask the following questions; 1) start with the customer and what they need; 2) find out if anyone has already had a business as planned; 3) what are the advantages and disadvantages of the product or service. 4) is it a competent friend or relative? invite and collaborate.
Determine the Basic Idea So that the Business Takes Root
An entrepreneur must be able to determine the basic idea. Furthermore, it must provide added value with the SCAMPER strategy. The strategies in question are; Subtitute or substitute, Combine or combination, Adapt or adapt, Modify or modify, Put to Another Use or use another function, Eliminate or eliminate, and Reverse or reverse. Next is to practice.
"In practice, there are important points that need to be answered; targeting who? Competing with whom? Making what?" he explained. After finding the idea, then it is lowered to the plan. Early on, you need to think about the business plan, the details, to the budget and schedule.
No business fails
After the idea is found and the plan is determined, the next step is to implement it. In this stage, you can use the 21-day formula, which is intended to: 1) Build, such as making proposals, etc., to building the business. 2) Execution while studying whether the product is suitable for sale, etc., but not only to the closest people, but to other people as well. 3) Evaluation, from the previous objectives can be evaluated in order to find out the shortcomings. Then after up to 7 days, it can be determined, the business is continued or executed again, because according to him there is no failed business. "Zemua depends on us who react to it, what is there is how we make decisions from the situation," he explained. (UNESA PR)
Reporter: Azhar
Editor: @zam*
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